2 min
Well-being and mental health have become important concerns as the health crisis turned our world upside down. According to the latest research, in France, one person out of five suffers from anxiety. 74% of adults in the UK feel stressed and overwhelmed. Many people complain of sluggishness and lack of energy. When life seems overwhelming, it is natural to feel tired and dejected. At the same time, consumers are looking for solutions and their choice of products is driven by their desire to improve their well-being and wellness.
Body care products combine pleasure and function, and they are effective for boosting one’s mood and spirits. The following selection highlights fragrance and concept trends that stimulate the senses and make one feel revitalised.
Aromatherapy for an energy boost
A rekindled interest in aromatherapy is inspiring products with natural scents based on essential oils traditionally used for their medicinal and therapeutic properties. Body washes, creams and lotions scented with orange, rosemary, or ginger invigorate the senses and energise.
The trending Air Care products this season showcase the essential oils commonly used to invigorate and uplift, such as fresh spices and aromatic herbs.
Brand inspiration:
The Bath and Body Works Energy range includes orange essential oil to uplift and ginger essential oil to energise.
Other essential oils used in aromatherapy for their revitalising effect:
- Lemon
- Grapefruit
- Lemongrass
- Spearmint
- Jasmine
Uplifting scents for soap bars
A well-crafted soap bar turns a daily shower into a luxurious pampering ritual, and a soap perfumed with carefully-selected fragrances and moisturising ingredients is an especially wonderful treat. Essential oils known for their uplifting, revitalising effects are also used extensively in soap bars, creating bright, effervescent scents.
Brand inspirations:
- Kate McCloud Daily Stone Everyday Moisturiser melts when it touches dry skin. It includes rose, frankincense and neroli.
- Lush Little Pot of Energy Solid Naked Body Lotion contains pink grapefruit, orange puree and sweet almond oil.
- L’Occitane Souffle de Liberté Revitalising Body Soap uses essentials oils of mint, pine, rosemary, sweet orange and litsea cubeba.
Energising fragrance ideas to explore in soap and bath products:
- Warm spice: Cinnamon
- Bright spice: Pink Pepper
- Juicy fruit: Watermelon
- Tropical fruit: Pineapple
Novel Concepts
As consumers seek to improve their well-being and to boost their mood, brands respond with novel ideas and products. Such concepts include products that follow a 24-hour cycle in order to help consumers optimise wellness throughout the day. Other concepts feature a fragrance design based on extensive research into emotional well-being.
Brand inspiration:
- Around the Clock Care This Works Energy Bank Shower Gel is formulated with geranium, ylang ylang and rosemary.
- World’s first fine fragrance to fight stress The Nue Co partnered with Firmenich perfumer Frank Voelkl to create an anti-stress fragrance. The Nue Co Functional Fragrance is a clean, woody, spicy, smoky fragrance with notes of green cardamom, iris, palo santo and cilantro.
Are you ready to feel revitalised? Start with our Inspired Brief curation and explore our library of energising and uplifting fragrances.
